"We think YouTube should pay us, but there are fair-use issues." "We calculate that on YouTube there are 7 million videos with 7 trillion views of user-generated Zumba content that has nothing to do with us," says Perlman. The songs now soundtrack an untold number of routines uploaded to YouTube, providing a promotional platform for the song and program, and a headache for the creators. On July 28, fellow workout favorite Daddy Yankee will perform his Zumba hit, "Hula Hoop," at the company's annual convention in Orlando, Fla. It also has partnered with major Latin stars like Don Omar and Pitbull, whose respective hits "Zumba" and "Pause" (the latter reaching No. 73 on the Billboard Hot 100) were created specifically for Zumba routines. The program produces much of the music used in its classes in-house, with a team of 10 producers and songwriters. While Zumba won't disclose how many instructors it has licensed worldwide, the number has multiplied tenfold in the last decade, and each teacher pays to subscribe to the Zumba Instructor Network (ZIN), which provides access to original music and choreography routines. The program is now taught at over 200,000 locations in 186 countries, with approximately 15 million people attending a class on any given day. Such is the power of Zumba, the fitness - and increasingly musical - empire launched by Perez alongside business partner and company CEO Alberto Perlman, the corporate ying to Perez's creative yang and president/COO Alberto Aghion. "So when 'Chantaje' launched, they said, 'Can we do it again?'" "Shakira's team was going crazy," Perez says with a laugh. Two days later, "La Bicicleta" debuted atop Billboard's Latin Airplay chart. Shakira posted a video of the debut on her YouTube channel, garnering over 2.6 million views. The next day, Perez premiered the dance in front of 4,000 people at a Zumba class in Italy, adding encores in Brazil, Japan and Argentina. Formoso was in the midst of a global tour with Zumba co-founder/chief creative officer Alberto "Beto" Perez, 47, who spent that night feverishly choreographing the track with cumbia steps and sexy hip swivels. When Shakira and Carlos Vives released their global hit, "La Bicicleta," in May 2016, the Colombian diva followed up with a personal request to her Zumba instructor, Marta Formoso: Could she do anything with the song?Īs it turns out, she could do plenty.
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